As an employer your first instinct when writing a marketing or advertising internship job description may be to be very broad and lay out a laundry list of duties they will be responsible for. This is a mistake I have made in the past.
What you need to do instead is be very specific. Be specific in:
- Job title
Don’t title the job something like Marketing Intern or Marketing Assistant. That won’t tell them what they are going to learn or do and it won’t tell any future employers what they did.Do list specific duties and align the job title with the those duties. For example E-mail Marketing Intern or Social Networking Assistant. - What they will learn
Don’t leave this off. After all interns are looking for an education as well as a job, so this is important for you to describe to land the best interns.Do look at what you have to offer and tell them what that is. It is also a good idea to list your qualifications so the marketing and advertising interns know that they and their careers will be in good hands. - Hours
Don’t be too rigid in these. College students’ schedules are fluid and they have professors and other student’s schedules to contend with.Do list the number of hours you would like them to work and state that you will work out the schedule with them after they are brought on.
